Jordan Legacy Shoes Season Release
How Air Jordans Redefined Basketball Shoes Forever Basketball footwear timeline can be divided into two distinct eras: before Air Jordans and after. When Nike signed rookie Michael Jordan to an unprecedented $2.5 million endorsement contract in 1984, the athletic footwear business functioned under completely distinct beliefs about what a basketball sneaker could be and how much revenue it could bring in. The Air Jordan 1, crafted by Peter Moore and dropped in 1985, did not simply introduce a new model [...]
